Caring for Those We Feed and Those Feeding Us.
June Jo Lee is a food ethnographer, user/stakeholder experience designer and strategist.
She works within the food industry to accelerate the rate of change towards higher quality food experiences and regenerative food systems. She helps clients transform their cultural infrastructure by applying the empathic design principle of foodcare — care about those we are feeding and those feeding us.
June Jo is the resident Food Ethnographer for Google Food and UMass Dining, providing user insights, multi-stakeholder design and strategic visioning.
She is member of Google Food Lab, and speaker at food industry conferences/summits including, The Grain Gathering, Monterey Bay Aquarium, CIA/HSPH Menu of Change, Oldways, Nutritional and Health, American Heart Association, Barilla, PepsiCo.
Previously, she was VP of Strategic Insights at The Hartman Group leading qualitative research projects for Whole Foods Market, Safeway, Target, Starbucks’ Evolution Fresh, Dairy Management Inc, Kraft, Nestle, Hersey, Heinz, General Mills, Kellogg’s, PepsiCo.
In addition to her day job, June Jo is co-founder of Readers to Eaters, an independent children’s book publisher with a mission to promote food literacy. She debuts as co-author of Roy Choi and the Street Food Remix in May 2017. She studied food anthropology at Harvard Graduate School of Arts and Sciences, and started her career as a produce team member at the original Whole Foods Market in Austin, Texas.